PRIYANKA
SANKARANARAYANAN
Innovative, creative and unconventional.
About Me
My day begins with LOL-ing at the ads on the media! Sometimes, I honestly feel that I can come up with better content, courtesy of my creativity. For me, writing all kinds of copy from single catch phrases or slogans, oodles of content for websites and blogs, is child's play. My friends and colleagues think (actually know) that I am insane, loud and of course, charming. My mind is a cornucopia of crazy ideas and I have an opinion about everything.
PS: I suffer from borderline writers disorder and child in the mind syndrome which can be treated with good food and cocktails.
Work Experience
From 04 January 2016 to Present
Associate Editor - Movies Desk, Sify.com @ Sify Technologies Pvt Ltd
- Coordinate with editors, writers, and other team members to meet deadlines.
- Write exclusive SEO-based 'keyword and phrases' features for Sify.com
- Edit content sent by team members and freelance journalists to adhere to company guidelines.
- Analyse content performance, study user behaviour and audit website using Google Analytics.
- Draft and implement company SEO plans and create road maps for accomplishments.
- Monitor effectiveness of SEO and marketing programs in terms of traffic.
Senior Content Writer/Editor @ Influx Integrated
- Developing creative ideas and concepts for print and marketing campaigns for clients from various industries.
- Overseeing campaigns from its commencement to completion.
- Monitoring the effectiveness of advertising campaigns
- Writing content for websites.
- Concepts and content for social media marketing campaigns.
- Content for SEO based projects.
From 01 July 2015 to 28 December 2016
From 09 May 2014 to 30 May 2015
Senior Features Writer/Asst. Copy Editor @ Options Media Pvt Ltd. (JFW and Club Class Magazines)
- Edited and proofread features for the magazines.
- Co-ordinated with the Sales & Marketing Team to write advertorials about clients.
- Wrote features for the magazines focusing on relationships, food, culture and city trends.
- Helped in coordinating photoshoots for the magazines.
- Was in charge of people stories and celebrity interviews.
- Was a member of the Editorial Board.
From 21 May 2012 to 08 May 2014
Content Editor @ NG Connectivity Data Systems/RelSci (Relationship Science)
- Helped in processing various press releases from different publications about influential business persons and their high profile companies.
- Kept tabs on clients from across the globe, updating their current and prior employment and board changes, relationship status, interests and hobbies etc.
- Was in charge of the quality of the entire publications division.
- Coordinated directly with the management from the parent company based in New York regarding the workflow assignment
- Trained new employees in various processes related to publications like sourcing articles, processing facts and key data points.
- Was closely associated with the Research & Development division, implementing different enhancements in the publications workflow.
From 10 January 2011 to 30 April 2012
Correspondent @ Wedding Vows
- Wrote features for the magazine focusing on relationships, beauty, leisure, wedding planners, photographers and honeymoon ideas.
- Was entirely in-charge of regular sections like Calendar, It’s Happening, Trousseau ideas for men and women by contacting the PRs’ of various brands across India.
- Coordinated with hair, make-up, relationship, and wellness experts for advice and suggestions for the regular Q&A section, Helpline.
- Coordinated with photo shoot stylists to get details of shoot credits to be published in the magazine.
- Helped with editing features and other columns for the magazine.
- Assigned tasks and mentored interns.
- Coordinated with the Sales & Marketing Team for names and addresses of the advertisers to be published in the Shopping Directory section.
- Represented the magazine at The Serai Resort, Chikmagalur, Karnataka for a familiarisation tour.
From 10 June 2010 to 09 January 2011
Content Writer @ Cbazaar.com
- Wrote product descriptions of apparel, jewellery and accessories for men, women and children to be uploaded online.
- Coordinated with suppliers for the price, fabric, design and colour of the products.
- Uploaded images and product descriptions on the website when required.
From 2 May 2008 to 15 November 2009
Art Teacher @ Forum Art Gallery
- Taught art for five-year-olds at a gallery owned by Shalini Biswajit.
- Focused on line drawing, colouring and painting with different media in a variety of styles and techniques like Mughal miniatures, impressionism and post-modernism amongst others.
Secret Ninja Skills
- Indulge in random bouts of drawing and painting
- Microsoft Office Suite aficionado
- English, Hindi, Tamil, Telugu
- Master of Selfies
- Know the difference between crimson and vermilion
- Can refrain from grapevine gossip, no matter how tempting
Talk to me, Yo!
Secret Ninja Skills
- Indulge in random bouts of drawing and painting
- Microsoft Office Suite aficionado
- English, Hindi, Tamil, Telugu
Girlie Superpowers!
- Master of Selfies
- Know the difference between crimson and vermilion
- Can refrain from grapevine gossip, no matter how tempting
2005 to 2008
B.A. Fine Arts, Stella Maris College, Chennai
2004 to 2005
XII, Bala Vidya Mandir, Chennai
2002 to 2003
X, Bala Vidya Mandir, Chennai